Helping businesses choose the right software - with clarity and confidence.

Independent analysis and advisory services to help you filter down to the best choice in today’s crowded technology markets.

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Vendor Selection is High-Risk

  • Too many options - The market is crowded, making it difficult to compare and evaluate.

  • Overselling capabilities -Vendors often promise more than their solutions can deliver.

  • Hidden costs & risks - Licensing, integration, deployment and support expenses are rarely clear upfront.

  • Vendor lock-in - Switching later is costly, disruptive, and risky.

Filter the Noise

  • Choose the best solution - Filter the vendor landscape down to the right choice.

  • Evidence over promises - Make your decision based on real capabilities, not just sales pitches.

  • Cost transparency - Expose hidden costs early to avoid budget surprises.

  • Future-proof decisions - Select vendors that can scale and adapt with your business.


We “filter” the noise to help you identify the right software solution for your business

Buyer’s Guides for Enterprise Software

Filter’s tailored reports are built specifically around each client’s unique goals, requirements, and technical architecture, ensuring that recommendations are practical and actionable.

We also publish Buyer’s Guides that provide a generalized overview of a software category. These guides offer deep insights for anyone considering a purchase and comparing vendors, while also showcasing the depth of analysis our team brings to every engagement.

Together, they demonstrate how we combine broad market expertise with precise, client-focused recommendations to support confident technology decisions.

Featured Buyer’s Guides

Document Management for Salesforce

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Document Generation for Salesforce

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Integration Solutions

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Sales Mapping and Routing

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Former Fortune 2000 Tech Executives delivering unbiased, in-depth evaluations of technology landscapes - giving you confidence in high-impact decisions.

An image of a modern conference room with a long wooden table surrounded by beige ergonomic office chairs on wheels, representing a professional business meeting.

Engagement Snapshot

Our partnership delivers key milestones and actionable research outcomes, providing valuable insights along with clear recommendations for next steps to maintain momentum and drive results.

  • 6 weeks from kick-off to final report

  • Report and executive deck presentation

  • Typical engagement starts at $75k

Make your next software choice the best one.

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