Why Filter Advisors

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Filter Advisors is a team of seasoned technology executives with deep expertise and decades of experience. We formed a consulting firm that the leadership of large companies - who have strategic, high-stakes software decisions, with low tolerance for error - can turn to with confidence.

Our customers receive a recommended path forward, including key decision considerations and critical implementations.

We provide deep analysis of a technology space. For example, imagine a firm had a thesis that there would be an opportunity to save money and modernize their go-to-market practices, by changing their CRM, moving away from Salesforce. The firm could engage Filter Advisors to conduct a comprehensive analysis of the CRM landscape, outlining the pros and cons of leading platforms such as Microsoft Dynamics, HubSpot, Pipedrive, and Monday.com—along with an overview of the 35 additional CRM solutions which could potentially be contenders.

Our output includes a customized 50-page report that outlines the key factors to consider in making the right decision for this specific client and situation. Our report provides an in-depth analysis of the pros and cons of each solution. As part of our process, we conduct hands-on testing of the leading platforms, review and analyze public information, and interview existing customers to ensure our recommendations are grounded in real-world performance and user experience.

Our service is different because we provide a highly customized, high-value analysis. This is not a less-tailored analyst report that you would get from say Gartner, nor a templated report that’s churned-out by an analyst over at Accenture. And since we don’t have an implementation or deployment arm, we have a credible, unbiased perspective that you don’t get with firms who lean towards specific vendors. 

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