WELCOME TO

THE FILTERED BREW

PODCAST

A Tech Podcast All About Software

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Welcome to The Filtered Brew Podcast - where software tech meets your daily dose of caffeine!

If enterprise software makes your head spin faster than your espresso machine, this podcast is for you.

For client solutions consultants and seasoned sales and marketing pros, this podcast serves up fresh, hot takes on the latest in sales and marketing tech, with a smooth retail finish.

Each month, we grind down the jargon, filter the noise, and brew up practical insights that you can actually use - Filtered insights, good vibes, and tech tips strong enough to keep you running through Q4 (and beyond).

Expect:

  • Bold discussions on the newest software tech - Rich strategies brewed for the retail world

  • A splash of wit and zero artificial sweeteners - So go ahead, pour yourself a cup, press play, and let’s stir up some revenue

Check it out and let’s get brewing

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Watch Now
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What You’ll Learn About on The Podcast

  • A professional man in formal attire, wearing glasses, looking confidently at the camera.

    Marketing Tech

    AI optimization, search engine optimization, website design, social media marketing, and content management. You’ll be able to better understand your business goals and develop a customized strategy that drives traffic, increases brand visibility, and generates leads.

  • A professional woman with shoulder-length dark hair, wearing a black blazer over a white shirt, standing outdoors in front of trees and a grey structure, smiling at the camera.

    Sales Solutions

    Strategy to develop your personalized inbound and outbound plans, that aligns with your business goals. Whether you need assistance with email campaigns, online marketing, or social media advertising, we give you the knowledge and experience to help you succeed.

  • A professional woman with dark wavy hair, red lipstick, and a red turtleneck sweater, laughing outdoors, with a blurred background.

    Brand Awareness

    Brand development topics that include brand messaging, and visual identity creation. Our goal is to help you establish a unique and compelling brand that resonates with your target audience.

  • A professional man with curly dark hair, glasses, and a beard, wearing a black sweater, looking slightly to the side, sitting indoors with a plant in the background.

    Digital Strategy

    Digital marketing solutions tailored to your specific needs through personalization. Whether you need help with AEO, SEO, social media marketing, or content creation, our team of experts is here to help you reach your goals.

  • A professional woman with shoulder-length black hair smiling outdoors surrounded by green tropical plants.

    Customer Success

    Customer retention, satisfaction and loyalty. From implementing customer feedback systems to designing customer-centric strategies, we can help you create a memorable and positive experience for your customers.

  • A professional woman with curly black hair, wearing glasses, earrings, and a striped shirt, smiling in an indoor setting.

    Retail Expertise

    Software strategies in general, plus a “Retail Spin” as it relates to industry examples. We provide use cases for brick & mortar and online retailers and brands, to showcase how they can engage with their target markets, and drive sales and profitability.

We Publish Thought Leadership

Featured ‘Software Spotlight’

Document Generation Software for Salesforce

This featured Podcast series breaks down a comprehensive Buyers Guide to Document Generation Software for Salesforce published by Filter Advisors.

This Buyer’s Guide was created to help IT teams navigate the often-confusing landscape of Document Generation solutions and make informed decisions based on their specific needs. No single app addresses every Doc Gen requirement, so this evaluation highlights a range of tools that serve different business purposes - helping teams identify which solutions best complement their existing tech stack. At Filter Advisors, we’ve spent our careers guiding technology decisions and have conducted numerous engagements focused on Document Generation Software. This guide reflects insights gained from those experiences.

Additionally, we also published this related 2025 Buyer’s Guide to Document Management Software for Salesforce, which may serve as a helpful companion resource.

Our analysis began with a focused use case but evolved into this broader guide to share our findings with a wider audience. If you find this analysis valuable and your organization could benefit from a customized, in-depth assessment of a current technology decision, we’d welcome the opportunity to discuss how Filter Advisors can support your process - just reach out to us here.

RESOURCES

PODCAST

BLOG

ANALYSIS

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NEWSLETTER

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Email

Let’s Work Together

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As consultants, we want to have the conversations that you want to listen to. If there's a topic that you'd like for us to explore or someone you know who would make the perfect guest, please reach out to us.

And thank you for your interest in The Filtered Brew Podcast.

Thanks For Listening

🎙️ Preston Hurd | Podcast Host (and Conversation Barista)

Preston Hurd has spent his career at the intersection of technology and revenue enablement, helping organizations leverage software to optimize lead generation and sales performance. With deep expertise in MarTech and CRM ecosystems, his work focuses on implementing data-driven systems and automation tools that empower sales and marketing teams to efficiently build pipelines and accelerate revenue growth.

https://www.linkedin.com/in/prestonhurd/