Digital Transformation Series (Episode 2)
Interview with Mark Rettberg @ LinkedIn
Episode 2 of 2: Optimize Social Selling
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In this second chapter on Revisiting Digital Transformation, we are covering Social Selling with Mark Rettberg. We’re going to cover Lessons from the COVID Era That Still Matter Today.
Grab a cup of coffee and settle in. On The Filtered Brew, we filter through the latest in digital technology one sip at a time - and today’s episode looks back to better understand where we’re headed next.
In this special installment, we’re resurfacing two conversations recorded during the tail end of the COVID era - a time marked by uncertainty, rapid change, and an unprecedented acceleration toward digital operations. While the world has largely returned to normal, many of the technologies and strategies adopted out of necessity have proven to be more than temporary fixes. They’ve become lasting competitive advantages.
Social selling, cloud-based collaboration, and remote engagement - topics discussed years ago - remain foundational to how modern organizations operate and grow today. Revisiting these conversations offers a powerful reminder of just how pivotal that moment of digital acceleration truly was.
This second episode in our two-part Digital Transformation series features an interview with Mark Rettberg, who at the time was a Key Account Manager at LinkedIn. With prior sales experience at Salesforce, Microsoft, and LinkedIn, Mark brings a unique, well-rounded perspective on the evolution of sales, networking, and professional engagement. His passion for teaching, mentoring, and coaching further enriches the conversation.
Understanding the “Great Reshuffle”
One of the defining workforce trends to emerge from the pandemic was what LinkedIn termed the “Great Reshuffle.” Unlike the initial narrative of mass resignation, the reshuffle reflects something more nuanced: people rethinking not just where they work, but how and why they work.
According to Microsoft’s 2021 Work Trend Index, 41% of workers were considering leaving their current employer, while 46% of the global workforce contemplated a major career pivot. Supporting this shift, U.S. labor data showed that 4.4 million Americans left their jobs in a single month.
For sales professionals, the ripple effects were significant. Buyer turnover increased by over 30% at the corporate director level and above, resulting in lost relationships, unmanaged accounts, and disappearing institutional knowledge. At the same time, sellers themselves were navigating longer sales cycles, higher churn, and declining win rates.
The reshuffle wasn’t just changing careers, it was reshaping markets.
The ‘Retail Spin’.
While many industries felt the impact, retail experienced a particularly acute version of the reshuffle. Brick-and-mortar retailers struggled far more than e-commerce businesses, especially when it came to staffing frontline sales associates.
Two-thirds of retailers reported missing sales targets due to staffing shortages, and traditional seasonal hiring patterns failed to materialize. Combined with supply chain disruptions and inconsistent inventory, retailers found it increasingly difficult to bring customers back into stores.
The challenge raised an important question: how do businesses adapt when workers are seeking greater flexibility, better balance, and more meaningful work?
Why Social Selling Is No Longer Optional
As professional interactions increasingly moved online, social selling emerged as a critical capability rather than a “nice-to-have.”
LinkedIn data shows that sales professionals using Sales Navigator average:
27% more pipeline
6% higher win rates
37% larger deal sizes
The takeaway is clear: social selling works.
At the heart of it all is your LinkedIn profile, which now functions as a digital business card. Buyers check profiles before engaging, making personal branding more important than ever. A professional photo alone makes a profile 14 times more likely to be viewed, while listing multiple roles significantly increases visibility.
Beyond the profile itself, effective social selling requires activity—saving target accounts, researching prospects, engaging with relevant content, and sharing insights that align with your professional brand. The goal isn’t constant self-promotion, but consistent value creation.
LinkedIn is a great tool to leverage for B2B Sales.
While platforms like Instagram and TikTok dominate consumer engagement, LinkedIn remains the primary network for B2B sales. Corporate buyers, decision-makers, and global enterprise teams rely on LinkedIn to research vendors, share insights, and make connections.
With over 800 million members across 200 countries and nearly 100 million weekly active users, LinkedIn provides unparalleled visibility into hiring trends, organizational changes, and buying signals. For sellers, it’s not just a networking platform—it’s a real-time intelligence tool.
Selling in a Remote-First World
COVID didn’t just disrupt sales, it redefined it. Overnight, sellers who relied on face-to-face meetings were forced into fully digital engagement models.
Before the pandemic, over half of sellers believed they couldn’t build strong relationships without meeting in person. Yet lockdowns demanded adaptation. Those who thrived leaned into new skills: digital body language, leading virtual meetings, and establishing executive presence on video calls.
LinkedIn Learning responded by making hundreds of courses free during the pandemic, supporting sellers as they rebuilt their approach. These soft skills - once secondary - became essential to sustaining pipelines and maintaining momentum.
How to Stand Out in Web Meetings
In a world dominated by video calls, how you show up matters more than ever. Appearance, energy, and background all influence perception. A thoughtful setup signals professionalism and care.
Preparation is equally critical. Researching your buyer, their organization, and even their customers enables more meaningful conversations. Web meetings don’t lower expectations—they raise them. Being informed and relevant remains the baseline for trust.
Creativity also plays a role. From customized backgrounds to rotating quotes, small details can humanize virtual interactions and create memorable moments in an otherwise screen-heavy day.
Leveraging Social Networking for Career Transitions
January sees a spike in executive job changes, making social awareness especially valuable for sellers. Staying connected on LinkedIn allows professionals to track role changes in real time, opening doors to new conversations and opportunities.
Tools like Sales Navigator extend this capability even further, providing visibility beyond one’s immediate network and alerting sellers to leadership changes, account movement, and emerging prospects.
In a constantly shifting market, awareness becomes a competitive advantage.
Final Thoughts
Revisiting these conversations underscores just how transformative that period of acceleration was—and how relevant its lessons remain today. Digital transformation didn’t end with the pandemic; it set a new baseline.
For sales professionals, marketers, and business leaders alike, the message is clear: adapt, stay visible, add value, and keep learning.
If you’d like to connect with Mark Rettberg, LinkedIn is the place to do it - just be sure to personalize your invitation.
To explore more insights like these, visit TheFilteredBrew.com, where you’ll find additional episodes, resources, and perspectives on the software and technologies shaping our world.
Until next time, keep your ideas brewing.
Podcast Transcript Chapters
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00:00 About Us (here)
[Music]
00:25 Introduction (here)
Hello. Get ready for some tech talk over coffee where we filter through the latest digital tech one sip at a time.
Where we filter through the latest digital tech one sip at a time.
Welcome to The Filtered Brew, a Tech Podcast all about Software.
Your host is Digital Consultant, Preston Hurd.
So join us for a cup of coffee and let's get into what's brewing on today's menu.
Today we're doing something a little different. We're resurfacing two episodes that were recorded a few years ago during the tail end of the COVID era, back when businesses were still navigating uncertainty, rapid change and an unprecedented shift toward digital operations.
During that time, companies were forced to digitize at a pace no one expected, creating new processes, new expectations and new efficiencies. And what's surprising is how much of that conversation still matters today, even as day to day operations have returned to normal, many of the innovations born out of necessity, like Social Selling and Cloud Based Collaboration that we talk about in this episode have become core competitive advantages that continue to shape how modern organizations operate and grow.
This two part series on Digital Transformation really captures the moment that acceleration began and revisiting them now, reveals just how foundational those ideas remain in today's tech driven landscape. In this second episode we interview Mark Rettberg, who at the time was a Key Account Manager at LinkedIn.
Throughout his career, Mark has worked in sales roles at major companies such as Salesforce, Microsoft and LinkedIn. With this background, Mark is able to provide unique insights from his experience working at the world's largest professional networking company.
This is complemented by his clear passion for teaching, mentoring and coaching. Here's our interview with with Mark Rettberg. Mark, it is so great to have you on today and I know we've worked together in the past. Preston, Nick, good morning to you both.
Excited to be here and look forward to hopefully sharing some valuable content for the audience.
02:53 The ‘Great Reshuffle’ (here)
Yeah, Mark, thank you so much for joining us on the show today. So what's your take on what LinkedIn has dubbed as the 'Great Reshuffle'? Yeah.
So first for the audience, let me just quickly address what is the 'Great Reshuffle'? Right. People are making career changes now more than ever before. Especially now if you think of COVID and the pandemic and there's multiple reasons why, right? COVID of course, being a primary driver of this.
But pay, work, life balance, remote work, all of those things are causing people to reevaluate where they're currently sitting in terms of their job and career and making a move. Microsoft released a, 2021 work trends report.
And in that report 41% of people were considering leaving their current employer, in the past two years for this coming year of 2022. And 46% of the global workforce was considering a major career pivot. So that is the 'Reshuffle'.
People are changing and moving. And if you saw the labor, the Bureau of Labor statistics come out just last year in December, 4.4 million Americans left their jobs late last year. The second thing I would share is the impact that career moves are having on the Sales profession that most of the folks that were involved with Preston right over the years, for example, buyer turnover, 31% increase in turnover among corporate directors and above right now.
So that translates into three key things, Nick and Preston. One is loss of key relationships. Those people leave maybe the account or prospect that you're working and move on. Second, accounts that you may be managing go unmanaged. You know, they don't hire somebody right away or they're not being supported in some way.
And then third is that institutional knowledge that those people held disappears. The third impact I would say that the 'Great Reshuffle' is happening or having is this impact on career moves for sellers themselves. Right.
So, forget about just Decision Makers. Now that's making longer sales cycles for Sales Professionals. Two, it's higher churn and then three, that's impacting win rates for Sales Professionals. So in the end the 'Great Reshuffle' is impacting the market in various ways and, and my focus has been on trying to help Sales Professionals like you, Nick and Preston and others through my LinkedIn network, for example, on tips, suggestions and ideas of what they can do to change that.
05:28 The ‘Retail Spin’ (here)
Mark, I love all the statistics for the 'Retail Spin' on what was I think initially dubbed the Great 'Resignation' and now 'Reshuffle'. it's really affected the Retail industry, and where within Retail? It's not on the E commerce side as much, it's more on the Brick & Mortar side.
You look at these Retail Sales Associates, those that are working the register, working on stocking in the stores, and that associate is really where we see this. Bloomberg just put out a stat where two thirds of Retailers are struggling to meet their sales targets because of staffing issues.
And Last Q4, what happened in Retail was typically you'd see all this part time Seasonal Associate hiring and that just didn't happen. And it's all about the Retailer being able to get the consumer back in their store and they haven't been able to like they have in prior years due to not just the pandemic, but supply chain issues and not having in stock the products that consumers want.
So really affected Q4 and what do you do about that? How do you change that, when people are looking for something better, more flexible in their lives? And it's affecting all of us, but I think Retail specifically. So great stats, great overview, high level.
And thanks so much for that perspective, especially coming from LinkedIn, one of the biggest, not only for B2B Sales Reps, but networking sites that are out there. And I think that's a great segue into our next question, Nick.
06:55 Social Selling (here)
With so many of these professional networking interactions moving to LinkedIn, what's your take on Social Selling?
Yeah, first I would say let's acknowledge and come to the realization that Social Selling is no longer a nice thing to try. Right. It's a must for any sales professional in the industry. Now why do I say that? That's because we know here at LinkedIn it works.
Now, I represent a product that LinkedIn provides, to whether it's B2C or B2B, called Sales Navigator. And on average, Sales Professionals using that tool have 27% more pipeline than their peers that don't.
They have 6% higher win rates than peers that don't use the tool and a, 37% deal size lift. So we know for a fact when engaging and looking at our customer base that those folks that are using the tool versus those that don't get a result.
We have to establish if you're going to look at Social Selling, and many of the audience listening to this podcast may have not even started yet. Preston or Nick. Right. So if I look at that, I would tell them, well, let's get on LinkedIn. You probably have a profile and you probably have looked at that profile in the past as a Recruiter tool.
Hey, is a Recruiter going to check me out and look at me? And you have to look at that now, in today's digital age of selling as your online sales business card, right? Because sellers, or excuse me, buyers are going to come check you out when they start engaging with you as a seller.
Now, when you look at your own profile, you need to then start looking at it and saying, what brand am I portraying for myself online in my LinkedIn profile? The first recommendation I would make if you're trying to get started is, number one, you gotta look at your picture that you put on LinkedIn.
It is the number one impactful thing that you have on your profile, right? It's why Realtors put their face on their business cards. It's critically important. And you're 14 times more likely to be viewed if you have a profile picture, Detail your work experience.
You're 12 times more likely to get viewed if you have more than one position listed on your profile. The second thing when you look at your profile is you have to develop a brand. So, if you're going to get into Social Selling, you got to get into a brand, you got to portray yourself and how you want to be viewed by a buyer.
And I'll use myself as an example. If you come and visit my profile and check out the feed or the content that I share, it's all around trying to help you. My fellow Sales Professionals. I post content and articles on tips and suggestions and things to avoid that we're seeing in the marketplace.
Not, just at, LinkedIn, but across other main sources of content that I think are valuable. And you need to start getting active on LinkedIn. Having a profile is the first step, you know, beefing it up and making sure it's a buyer viewed profile and not a recruiter view is my suggestion I made just a moment ago.
But then you got to take the extra step.
You do have to log in and do some searching and view some profile views and look at companies and start saving some of those companies that you are prospecting into or would be interested in prospecting into, because that begins the social circle of being provided intelligence or insights about those companies or people that you may want to reach out to in the future, right.
That you may not get anywhere else other than LinkedIn. And, and last I would say, and this is something that's very, very important, is begin to share content. Now, I'm not suggesting you go out and think you're going to be a marketer and start creating your own content, but log in as you follow different things.
Sales podcasts - these podcasts come across and you like them, and I like this one. Like it, Comment on it, Reshare it. That's all you have to do to get started. Don't create your own stuff. I haven't created an article on LinkedIn in the last seven years.
I find content that aligns with my brand and then I share it and hopefully that's helpful. Preston...
I love that. I love the idea of sharing, adding value. You're not really out there selling per se - of course you're Social Selling, but you're really just adding value to your network and that's a part of it.
Give to get. I really do believe in that.
11:42 B2B Sales (here)
One of the things that you mentioned is about LinkedIn being the biggest network that's out there for this B2B Sales initiative. And I think that's a great delineation between, for Retail, these Brands - Brands that sell into Retailers, you Merchants out there listening - You might use Instagram a lot or you might use TikTok a lot to reach consumers with the latest apparel fashion or whatever it may be, the hottest electronics.
But LinkedIn on the other hand, is the B2B side of it. That's where the Corporate Buyer at Target's headquarters, that buys for all of Target stores, is going to be. And that's how you reach the B2B Buyer when it comes to really truly Social Selling.
And that's what we're talking about here. Not selling the consumer per se on Instagram and on TikTok...
But on LinkedIn, which is the number one network for the B2B Sale. Great point. And by the way, we have over 800 million members, that have signed up and that are on LinkedIn, over 200 countries and territories in North America alone.
We got 202 million people and we have almost just shy of 100 million people looking to log in unique logins every week. So they're on there, they're checking out their content and posting it. This is international, this is global. You look at Walmart's 3,000 stores in the US and then all of the divisions in different regions, over around the world and the Regional Buyers that buy for Europe and APAC and all over.
Yeah, we actually have 77 job applications every second on, LinkedIn. It's great. That's a great indicator of growth, where companies are hiring, what their initiatives are. Absolutely. B2B... There's all kinds of ways to leverage it.
Yeah, and that's a great point about the Recruiter view versus the Buyer view profile. The content like for example, the content that we're going to be sharing. There's probably going to be a difference between what kind of content we're going to be posting in order to attract Recruiter versus attracting a Buyer.
And it's great thing to keep in mind depending on what your goals are at the time. All that is great for branding your profile.
14:08 Working Remotely (here)
And along those lines, you did speak of the traditional Sales Rep who could basically come in and "carry a room". Now how would this translate to the current environment of remote working?
Absolutely. So COVID has accelerated our sales profession into a digital engagement model faster than anything else ever could. Now with that likely faster than most roles.
Because if we're sellers and we've been forced to now work remote in the initial part of the pandemic and people were locked down and you were typically calling into, you know, an office phone number for somebody, a lot of sales motions and engagement stopped entirely.
And as a Sales Professional, if you're not engaging and keeping opportunities moving through the sales cycle, you're not making money. Whereas other, other roles within the organization may have been able to sit back and adjust and say, all right, I might project manage something slightly different now that I'm home, I have to, you know, use my laptop versus a monitor.
Sales professionals, the engagement model was completely disrupted for many of us. And pre pandemic, most larger deal cycles or engagements typically involve some form of face to face engagement at some point during the sales process.
As a matter of fact, on a LinkedIn survey, 55% of sellers told us that prior to the pandemic they would struggle to build a relationship without a face to face meeting. And also pre pandemic, half of the sales professionals through our LinkedIn surveys told us they didn't believe they could work virtually in their jobs.
So then COVID hit, lockdowns came and sellers who had to rely on face to face engagements were propelled into this new digital engagement experience and they needed to adapt, building relationships at scale and all while being remote.
So the first challenge we faced with many Consultants and Sales Professionals is they felt like the end of the world was coming. It hit us, what are we going to do? So those professionals who thrived on that in person contact and in controlling the room, Nick, to your point, were suddenly removed from that engagement and had a change.
So even today they're still struggling with that. But they then leaned into developing other skills to help circumvent that control the room environment and to help reduce churn on their pipeline or the sales motion. So those sellers have made fundamental changes in their soft skills to navigate this challenge.
And we see that every day. And some of the biggest courses we've seen get utilized on the LinkedIn platform, which are free. Since the pandemic, we made these courses free and we see sellers now going in at an alarming rate. One, digital body language.
How do I conduct myself? Two, leading virtual meetings. How do I do that versus the on face to face? And the most important probably is that executive presence on video conference calls. So those were the three top courses. Now, LinkedIn Learning, which has made over 600 learning courses free across seven languages during the pandemic, has been a huge advocate for our sales professionals out there to adjust.
As a matter of fact, in 2021, in July, LinkedIn Learning had over 15,000 enterprise customers get on board. Amazing. So, it's been a huge shift for them. And those soft skills, Nick, I would say, are the biggest change we've seen them have to adapt to over the last almost two years now since the pandemic started.
And it's not easy. I'm one of those I used to love and I miss going into a room and with that charisma, having looked up everybody on LinkedIn prior and knowing what they're about, what their priorities are, and coming in and introducing myself and really "lighting up the room".
Miss that. Miss Trade shows.
I just attended the Consumer Electronics show, virtually, it's just not the same. So 100% agree. It's been a transition, part of launching a podcast and really engaging with Sales and Marketing professionals and Merchants.
I'm so glad that you're covering this topic. It's not easy to do these things and navigate a beautiful presentation, flipping from this window to that. And it does take a skill set and a lot of practice. Yeah, getting used to it is definitely a process.
18:38 Web Meetings (here)
And it's nice to hear that a lot of these resources on how to make the transition to work from home are being provided by LinkedIn. Now sort of the complete opposite of that. What are some, things to avoid when we're in web meetings?
There's probably three tips I would give through my experience over the last two years. First is your appearance, your energy and your background make a difference. More now more than ever. We just got off the topic of face to face meetings. How do you want to present yourself? Now I'll even beckon to say, going back to your LinkedIn profile, that is the first place you need to be buttoned up, as I described earlier in the podcast.
But then they come and meet you virtually over a Zoom or a WebEx or whatever tool you might be using. Microsoft Teams for that matter. And how you present is critically important. Preston's got a beautiful button down shirt on today.
This is our podcast with the video that we'll be editing out and getting out to you guys in the near future. But it matters. It makes a difference to the audience. Your background matters. My other background that I use in my home office, I have a rotating, I have a clock, and I have a rotating calendar that I manually change every single day.
And I have a phrase that I use. This is my other office that I use today for the podcast. But everybody who joins my web meetings are looking for what quote the phrase that I have up, for the week. Cool. And I change it every single week.
So that's part of my background. I've also done a whole, you know, shiplap background in shelves and stuff. I really took the time to make sure that when my audience joins me - my Buyers, my Influencers, my Decision Makers - I want them to see the best experience they can have.
Number two, do your research and homework. You can go to LinkedIn, you can look up their corporate website. You can see what social content they're posting out there. Be relevant about what's happening in the organization. Now, those Press Releases may be extremely high level, but show some type of aptitude that you're taking interest in that Buyer or Influencer or Customer's business.
And quite frankly, I use it to ask questions, figure out what else is going on, and then go deeper into those. Hey, I know you guys posted about purchasing another location or developing a new product. How is that impacting you? Is it at all impacting you?
If not, why not? If it is, tell me more. And then also learn about your Customer's Customers. And again, I know we're talking about web meetings, but all of this comes across in the way you engage somebody in those discussions. Web meetings don't replace.
Like, it doesn't take affect that you wouldn't do this for face to face or you wouldn't walk into a company and not know about them. A, web meeting doesn't give any excuse not to do this work. You have to be prepared, know what's your Customer's Customer, what are they trying to get from their customers, and can you align to that and bring that out in your engagement online or in face to face, quite frankly.
But now we're all doing it, via the web anyway, so I thought I'd add those three suggestions. I love it. And I also have seen some pretty phenomenal virtual backgrounds where you might do something that's important to your customer.
I love that you brought up your Customer's Customer, and an initiative that's going on there. Maybe you've got an insight, a new product launch, or they're expanding into launching new stores, things along those lines. And maybe you're featuring that in your virtual background behind you.
There's a lot that you can do with there. And it's fun. It gets that, that initial laugh in the introductions when you're talking about the very first part of a meeting is this is our understanding of you. Did we get it right? Let's listen before we present and align with your initiatives and goals.
And really, I think that's a part of kind of opening up that conversation. That's really cool that you're doing a new quote of the week, that people are looking forward to just getting on with you and making it fun because it's challenging a lot of hours in front of this video screen, all day long.
And, you know, that's a fun, unique way to do it. Thanks. Yeah. And change it up. Right? So the first time you might have your regular background like you see today, and you can upload, like you said, Preston, images and graphics and your Customer's logo. Maybe you bring that into the next call or the third call.
You can be creative and your audience will pick up on that. Trust me, it works. And having that unique background or a new quote in the background does kind of parallel sharing content on LinkedIn and branding your profile in a way that really stands out.
23:32 Social Networking (here)
And that reminds me of a piece of content that you recently shared. It was this interesting insight about how decision makers at a company are 61% more likely to switch jobs in January than in any other month. Now, what action could a Sales Rep take during this month given this information?
Great, great question. I got two tips. The first and foremost, let's go back to social, and Social Selling. Right? One of the easiest ways of accomplishing this and staying in touch is to be on LinkedIn. And the reason why I say that is if you're reaching out and connecting to your key Buyers, your key Contacts, your Executive Sponsors, if you connect with them on LinkedIn and number one, have something valuable to share as often as you can, they're going to see value in you.
But number two, if they update or change their profile, you immediately will get notified that in your LinkedIn newsfeed. You'll find out that they've made a career move from company A to company B. So drive those connection requests and be personal in those connection requests so that you can stay on top of them.
And if they're releasing content or sharing content, you could see that in your newsfeed. So, like I mentioned earlier, get involved with social. Get your LinkedIn profile buttoned up, and start making some serious connections with Buyers and Decision Makers and Influencers. Their adjustments to their LinkedIn profile will feed that back to yourself.
That's one of the easiest ways of staying on top of this. Second, slightly, you, know slightly different, but I would recommend is if you're a Sales Professional, I don't care if it's B2C or B2B. If you're not looking at Sales Navigator from LinkedIn as an enhancement to your LinkedIn profile, you're missing out.
I talked earlier about increases in pipeline, deal size and win rates. The product does not have to be purchased by corporate office. You could go in and buy your own online subscription to the tool and start making more money and selling. Right. That access isn't for free, but it's a way of enhancing your LinkedIn experience, which will be beneficial to those folks listening to the podcast.
The tool allows you to go in and look at any Contact within the LinkedIn ecosystem. So today as a LinkedIn profile, you may have some limitations within your network. Your second degree or third degree profile views. Navigator unlocks all of that.
You can go in and look at any one of the 800 million members that are out there and see if they fit the Personas or the Buyers that are potentially trying to come into your, either your Retail place or your B2B engagement model. And you can look them up and learn about them and not be connected with them in any way, shape or form.
Second, you could be saving them to a, an Executive Tracker list or an Executive Engagement Tracker list where then you can be notified of those updates. And again, they may not be in your network at all. So that intelligence is critically important. These tools that LinkedIn offers, whether they're free or whether you pay for a subscription to Navigator, can dramatically improve your visibility into the knowledge of executives changing as well as people who you don't know who come into your territory or come into accounts that you're tracking and following.
Yeah, great point. And I think, you really touched on, from a Sales standpoint, how to leverage that knowledge of a job change.
And I see when people transition, they always Send out on LinkedIn that appreciation note from where they left before.
It's a small world in the Retail industry. That's definitely one side of it. The other side of it is we're all in Sales and always looking at opportunities, always listening for new opportunities. Is the "grass greener"?
This goes back into the very first question of the 'Great Reshuffle' and can I make more money? That's really what it all boils down to in Sales. Yes. There's these other factors like culture and being happy and flexibility. But really we're motivated by one thing, money.
And is the "grass greener" elsewhere? Should I go to a competitor, even? And so that kind of a thing always comes up at the beginning of the year. Looking at your new goals, getting your new quota, and leveraging LinkedIn to make those connections. Mark, we are so appreciative of having you on today.
27:55 Conclusion (here)
Some really fantastic metrics, and our listeners are going to get a ton of value out of this. What would be, and I already know the answer. What would be the best way for our listeners to connect with you and to reach out to you?
Well, we "drink our own champagne", so we're talking about LinkedIn, right? So I would say, please go in to LinkedIn, look up my profile, send me an invite. However, I will give you a little connotation here. If you simply click on my profile and, and click send invitation without personalizing the message, I'm not likely to accept it.
Take the time, personalize your request to connect and tell me why - hey, you want to follow me for my content. You'd love to learn more. That makes a difference when you reach out to people on LinkedIn and don't forget it is a professional network. It is not a, Facebook, for a lack of a better term.
So, we're looking to make meaningful relationships where networks can help each other facilitate relationships for the broader good. So, make it meaningful when you reach out to me. But check me out on LinkedIn. From the podcast. You'll see the spelling of my first and last name. Look me up and I'll be more than happy to connect with you.
Well, thank you so much, Mark, for being on. Yeah, Mark, thanks so much for joining us here today. Thanks so much, guys for having me. I'm really excited to have, participated today, and I look forward to sharing this with my network on LinkedIn as well Thank you.
Thanks so much for listening to this episode of The Filtered Brew Podcast.
We hope you enjoyed the conversation and took away some insights that you can apply to your own digital strategy.
This concludes our two-part series on Digital Transformation. Hope this was helpful for you to look back on.
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